CSA and the Social media Tamasha
Star India
Everyone has been talking
about this show long before its first telecast and still continues to be point
of intense debates.
So why then would social
media lag behind? The most potent kind of communication platform available,
social media took matters in its own hands about the pros and cons of this
ambitious project.
According to a report by
Starcom MediaVest, ‘Satyamev Jayate’ recorded around 6.5 lakh ‘likes’ on the
social networking site Facebook by May 9. The show has been among the top five
trending topics in India
The second episode aired
on 13th May highlighted the very hush-hush issue of Child sexual abuse in India
This episode shocked the
country by presenting the statistic that 53% of children allegedly undergo this
abuse. A few cases were presented that further shocked the nation. There were
real life cases of Anamika, Cindrella, Ganesh and Harish who further garnered
courage and spoke out openly, that made all parents think twice about the
people they trusted most in their family circles as well as their closest
friends.
A report by Exchamge4media
group said that, “Before the telecast of the second episode, some accused Aamir
of borrowing the ‘idea’ of his show from Barkha Dutt’s ‘We the People’, even
‘borrowing’ some of the victims from either Barkha’s show or Zindagi Live. But
in saying that, these people seemed to have missed the point.
However, as opposed to the
buzz created by the first episode, a sharp decline was noted on all platforms
including TRP ratings and social media activity.
Twitter saw a 52% drop
over last week and we noted a total of 12565 mentions of #satyamevjayte (only
this specific hashtag)
In terms of timeline, the
pattern was very similar to the 1st episode, though volumes were much lower
Volumes matched upto 11
am, but couldn't build-up to last week levels thereafter
Note the significant drop
in reach and impressions.
(Pic Courtesy
Twitter Report: Star Plus)
.jpg)
With sighs and bloodshot
eyes, Amir managed to strike a tone with the audience, but nevertheless,
gradually, the misty eyes and bated breaths gave way to pragmatism and
practicality.
It got its critiques and
analyses from major social network sites like Twitter and Facebook on the
voracity of the channel and the anchor. Ironically, these same websites were
earlier trending and gushing about the magnanimity and vision of the show.
Critic and Journalist Pritish
Nandy said, “A movie star does not see exposing the truth as his job. His job
is creating illusions. So while he may occasionally endorse a cause, he will be
the first to step aside when things get rough. I don’t blame them. It’s not
what they set out to do.”
Harrish Iyer one of the
victims who came forward and relegated his story, after initial sympathy
received some flak about keeping his sexual orientation under wraps through out
the show. This created a spark on the social network with people questioning
the reason for this hide-up.
Some viewers went full
steam against the show .
- SATYAMVEY TRUYLY WORTHLESS OTHERWISE IT”S
NOTHING BUT A TRP EXCERCISE.!!!
- Men, do not support Aamir Khan blindly. He is
spreading hatred (misandry) against Men. Oppose all Domestic Violence Laws
like Section 498a, until they are made "Gender Neutral".
In India, a topic like
child sexual abuse has been extensively discussed inbooks, niche NGO programs
and feature shows of news channels, however this was the first time that a
topic like this was aired on national TV for a wide audience which created a
buzz bothy positive and negative while Amir Khan moved on filming yet another
episode and getting paid yet another heavy fee.
Whether it is the star
power of the anchor or the honesty of the show, it has received mixed
responses. It’s all a wait and watch for the views and Mr. Khan himself.
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